Projects Overview
Worked with Music Heals to develop and execute strategic social media campaigns aimed at increasing awareness and driving donations for their music therapy programs. The goal was to highlight the transformative power of music in therapy and engage the community to support their mission.
Approach
Focused on creating visually accessible & engaging content tailored to each platform’s audience by developing a mix of social media posts, postcards, and brochures.
Key tools: Canva, Adobe InDesign, Adobe Photoshop, Adobe Illustrator.
Key contributions
• Designed social media posts that drove engagement and increased brand awareness.
• Created postcards and brochures to support offline and in-person fundraising efforts.
Social Media Post
This campaign was developed in collaboration with Vancouver Hospice Society to highlight Music Heals' program.
Postcards Grid
Postcards
Brochure Grid
Brouchre
Results
Successfully contributed to raising awareness and encouraging donations through a series of targeted campaigns. The content resonated with both new and existing audiences, helping Music Heals further its mission of expanding music therapy access.